Skill Set Essential to Become an Ideal Marketing Manager By Toko Bunga Surabaya 29082012

Misconception Regarding Marketing Management Normally people think that to be an ideal marketing manager marine ship chandlery supplier indonesia one should have fun of traveling, interacting and selling. Basically people used to misinterpret selling activity as marketing management. They do not differentiate between the role of a sales manager and marketing manager. The question was being asked to the marketing jam tangan berkarakter dengan personality management guru Philips Kotler regarding what should be the required skill and knowledge of a marketing manager? According to him besides sufficient knowledge in the field of new product development, marketing communication, branding, positioning, marketing research marketing manager should understand the jam tangan memiliki garansi upcoming concept of database marketing and e-commerce. In addition to above knowledge a marketing manager should be comfortable with the basics of finance regarding costing and budgeting and logistics, toko bunga surabaya otherwise his suggestions in the organization may not be valued. When a marketing manager is presenting certain plan regarding the product development or new territory development, compensation or pricing plan he should understand the karangan bunga detail of the financial aspect of his proposed plan. Sales is a part of marketing, while marketing is a broader in scope and application in term of exploring the need of customers, new product system openerp surabaya development, pricing, promotion, sales and marketing research. The field of marketing management is brosur design surabaya not restricted to product and service it is broader in scope to encompass place, person, event, experience, idea, property and organization. The marketing concept can be applied many such fields besides products and services. To Be an Ideal Marketing Manager Following Business Acumen are Essential - Marketing manager should be an optimist to think about the good outcome in spite of threats. - Marketing manager should have courage, passion and power of imagination. - Marketing Manager should have analytical power to comprehend the market situation. - Marketing manager should understand the detail process of new product development. - Should have understanding of human need and psychology. - Should have knowledge of geographical and demographic factor of the territory, where he may be operating. Marketing manager should have basic knowledge in the area of finance, logistics, computer and psychology besides thorough knowledge in area of marketing management. Detail of understanding in various aspect of marketing, finance, computer and logistics are given below. Understanding in the Area of Marketing Management - Marketing manager should understand the concept of differentiation and positioning. - Marketing manager should have proper idea of different form of marketing communication strategy such as advertising, sales promotion, public relation, personnel selling and direct marketing. - Marketing manager should understand the process and buying roles in consumer buying behavior and organizational buying behavior. - Marketing manager should have been aware of steps in channel development such as internet marketing, dealer distributor network and retailing. - As present days retailing is one of the fastest growing sector, he should have understanding of private labeling, promotion, pricing, merchandising and product display in retail sector. - Marketing manager should have understanding of the marketing strategies and marketing forces., the marketing manager should aware of recent development of it. - Database marketing, teleshopping and CRM ( customer relationship management ) are the evolving area, marketing manager should learn the process. - Marketing research, the approach and method should be learn properly. - The sales force management motivation and compensation plan should be understood. Marketing manager should understand the CSR (corporate social responsibility) as need and importance in present days are increasing to build public relation. In the Field of Finance - The marketing manager should have sufficient knowledge regarding the cost of production and pricing of a product, as pricing is an important part of marketing, the process of fixation in case of product and services should be understood critically as pricing is an important part of 4 Ps( Product, Price, Promotion and Place) in marketing. - The sales budget preparation methods, need an understanding of the budgeting process on basis of records of expenses and ZBB (zero based budgeting).Should have an understanding of types of budget for allocation of fund and financial planning to take care of marketing expenses such as regular and discretionary expenses. - Marketing control system is entirely depend upon the sales target, expenses, ratio analysis, collection period, profit margin, etc so understanding of such concept can empower a marketing manager to justify his approach after the higher authority. - Should have skill of analyzing the balance sheets and some part of accounting, quite often a marketing manager need to head a branch, where he had to take care of everything branch expenses and accounts. In the Field of Statistic and Economics - Marketing manager should understand the basic of statistical method, graphical method of representing and analyzing the market condition, data and information. - The area of marketing forecasting needs an understanding of the statistical techniques, economic environment and economic indicators. - The marketing research is based on statistical techniques and mathematics, the preliminary idea are essential. - Should have an understanding of different form of marketing competition in economics. - The area of information economics and network economics are the evolving field the knowledge of which can be added advantage for marketing manager. In the Field of Internet and Computer - As day by day popularity online marketing and social network through internet is increasing and in future it will be increasing even faster, show proper understanding of the process online marketing, communication through online social network,security and payment system should be understood. - The ERP ( enterprise resource planning) is encompassing the issues of sales and distribution, CRM, finance and HR, marketing manager should be aware about the process of networking, CRM and sales and distribution part of it. - The process direct marketing is increasing through the internet buying and selling, selling through automatic teller machine, vending machines through touch and screen method. Internet and ATM is playing major role in financial transaction. - There is tremendous scope of growth of automatic vending machines in the developing countries where the customer can avail information, product and services through self service. In The Field of Logistics With proposition of value chain model by Michael E Porter the importance of logistics and warehousing has increased, so an understanding of different aspect of logistics such as transportation, distribution, warehousing and packaging can be an additional mileage in the professional career of marketing manager. In the Field of Psychology Understanding the consumer behavior needs basic understanding of the subject of psychology in the area of motivation, learning, perception, attitude, and personality of a human being as an individual. Marketing manager needs proper understanding of the reference group, family members and social factors influence in purchasing decision. The understanding of psychology helps in designing the advertising meassage or communication strategy .